The platform is rolling out a new feature that permits them to cut down on the quantity of AI-created videos appearing in their streams. This move comes as the platform disclosed that it now features over 1 billion AI videos.
Testing and Rollout
This change is being tested over the following weeks before a global rollout. This development comes amid a surge in AI content, spurred by emerging AI video creators.
The Broader AI Trend
It has been noted that approximately one in 10 of the fastest-growing content creators on another major platform only show clips produced artificially. A large amount of this output is considered mass-produced AI material, a term for poor-quality, mass-produced content that is typically nonsensical or dreamlike.
Based on user feedback that a lot of users like content created using AI tools, from computer-generated images to science explainers, and we aim to offer the community the option to adjust the amount of that, according to their own preferences,” said a platform representative.
AI on the Platform
TikTok shared that there are now 1.3bn videos on its service labeled as AI-generated. Overall, in excess of 100 mn pieces of content are added to the platform daily, making clips made by AI a minor portion of its overall inventory.
User Control Features
Members will be in a position to reduce or increase the volume of AI-generated videos they view by opening the “manage topic” feature in the app and picking the AI content topic. Other topics that currently be adjusted under the tool include politics, clothing, cosmetics, and choreography.
Platform Guidelines
The platform’s rules oblige creators to label lifelike artificially created content, and it bans harmful fake videos of public figures or emergencies. Any believable AI-generated clip that is without a tag can be deleted under its user guidelines.
Additionally, the platform will now apply an “AI-made” label to content made using its proprietary AI systems, or flagged by an collaborative effort for identifying content made by AI. This measure is aimed to stop users from trying to circumvent the labeling process.
Educational Initiatives
The company is furthermore establishing a $2m AI literacy fund for experts and groups to produce learning resources about using AI responsibly. This project will benefit charitable organizations dedicated to teaching coding and technology.
Moderation Strategy
The platform has defended its safety measures, following controversy over intentions to cut jobs for numerous safety staff in the UK. It is planning to reduce hundreds of positions in its user protection department in its British office, with trade unions and internet security professionals voicing alarm that people are being substituted by machine-led review.
A company official clarified that human moderation would continue to be important, but automated tools can protect employees by removing the most graphic content ahead of it has to be seen by humans. The company announced a notable drop in shocking and graphic content seen by human moderators over the previous year due to the use of its automated systems.
We believe it is crucial to balance humans and technology to keep the platform safe,” the official commented. “We’ll have people as part of that process, but we further consider it’s extremely critical to limit contact with harmful content as rapidly, which is the area in which a extensive automated help is making a difference work at speed.”
